This solution involved the use of the Releva platform on the HumanPet.gr e-shop, through which we managed to increase sales in the direct channel by offering products and solutions tailored to each visitor’s personalized needs. The result was the outcome of excellent collaboration between Releva, our client HumanPet, and Spiral Mango. The platform functions as an online sales assistant, suggesting relevant content to e-shop visitors based on their behavior and actions, helping them complete their transactions more easily and efficiently. As a result, direct channel sales were significantly boosted, while customer loyalty and brand relationship strength were also enhanced.